Wallscapes that turn buildings into landmarks.

Wallscape advertising is out-of-home advertising placed on the side of a building, as a printed mesh or vinyl super graphic or a hand-painted wall. Brands use it for launches, brand statements, and cultural moments that need to be seen at the scale of the city.

A billboard sits on a freestanding structure built for advertising; a wallscape is mounted on or painted onto a building. Wallscapes are sized to the wall rather than a standard frame and read as part of the streetscape, while billboards come in standard sizes that are easier to buy across many locations.

A wallscape covers one wall or part of a facade. A building wrap covers more of the structure, sometimes several sides, for a bigger statement. Swing Media plans both, and the right choice depends on the building, the corridor, and the permits available.

Wallscape pricing depends on the market, the wall's location and visibility, its size, the length of the flight, and production, which covers printing or painting, installation, and permits. Landmark walls on major corridors cost more than secondary locations. Swing Media builds a plan to your budget through Plan a Campaign.

Wallscapes are usually booked for several weeks to several months, because production and installation make very short runs less efficient. Landmark walls are often reserved well ahead of a launch, so start planning early.

Swing Media places wallscapes in Los Angeles, New York, Miami, Las Vegas, London, and Dubai, focusing on the corridors premium brands want to own. Share your markets and dates through Plan a Campaign and we will map the walls available.