Good American
Digital Billboard · New York
Digital billboards that change by the hour.
Digital billboard advertising on the screens that matter. Full-motion creative on premium LED screens in the busiest zones, with messaging that can change by daypart, audience, or the moment.
What is a digital billboard?
A digital billboard is a large LED screen that shows scheduled or programmatic creative in high-traffic locations such as Times Square, the Sunset Strip, and major arterials. Digital billboard advertising is part of digital out-of-home (DOOH): because the creative is served digitally, one placement can rotate several messages, update the same day, and respond to weather, sports, or sales triggers without a reprint. Swing Media plans, schedules, and ships digital billboard creative across premium screens in each market.
GUESS
Digital Billboard
Kosas
Los Angeles
How we deliver digital billboards
Premium screens
Vendor-agnostic access to flagship LED inventory, so we plan around the brightest screen and highest dwell, not a single network.
Scheduling and trafficking
Spot weight, share of time, and daypart schedules built and trafficked to the screen, with creative specced for each canvas.
Verification and reporting
Play-out proof of posting, an impressions estimate, and delivery reported against the schedule for the flight.
When to use a digital billboard
Time-sensitive offers
Run dated drops, showtimes, or price changes and update the message the day it shifts.
Dayparting
Serve different creative by morning commute, lunch, and nightlife to match who is watching.
Sequential storytelling
Rotate a set of frames so a brand story unfolds across a single high-traffic screen.
Reactive moments
Trigger creative off a result, a launch, or live conditions while the moment is current.
Digital billboards, city by city.
We plan digital billboards on the screens each market is known for, from Times Square to the Sunset Strip.
Los Angeles
Sunset, Beverly, Melrose, West Hollywood
Screens along the Sunset Strip and the major arterials.
New York
Times Square, SoHo, 5th Avenue, Brooklyn
Times Square, where our Good American and Guess campaigns ran.
Miami
Wynwood, Brickell, Bal Harbour, Design District
Las Vegas
The Strip, Wynn, Fashion Show, Downtown
London
Soho, Mayfair, Shoreditch, West End
Dubai
Downtown, Marina, Sheikh Zayed Road
Frequently Asked Questions
Digital billboard advertising, answered.
Digital billboard advertising runs ads on large LED screens instead of printed vinyl. Creative is uploaded and scheduled remotely, so a brand can run several messages, change them by time of day, and update a campaign without reprinting.
DOOH, or digital out-of-home, is any out-of-home advertising shown on a digital screen: digital billboards, transit and street-level screens, and indoor displays in places like malls and airports. Digital billboards are the large-format end of DOOH.
A static billboard shows one printed design for the whole flight. A digital billboard shares its screen with other advertisers in a rotating loop, but your creative can change by daypart and be updated quickly. Static suits a single always-on message; digital suits timely offers, multiple messages, and launches.
Programmatic DOOH buys digital out-of-home screens through automated platforms, using audience and timing data to decide when and where ads play. It suits flexible, data-led buying, while direct buys suit landmark screens a brand wants to own for a moment.
Cost depends on the screen's location and audience, your share of time in the loop, the dayparts you buy, and the length of the flight. Landmark screens such as Times Square sit at the top of the market. Swing Media builds a schedule to your budget through Plan a Campaign.
Simple, high-contrast creative with a short message and a clear brand mark reads best, because each spot is seen for only a few seconds. Swing Media specs creative to each screen's size and format before it goes live.
Keep exploring.
More formats
Further reading
DOOH Advertising: How Targeting and Measurement Work
DOOH advertising is the digital, screen-based side of out-of-home media. Here's how targeting, dayparting, and measurement actually work before you plan a campaign.
Read the article
Digital Billboards: How They Work and What They Cost
A digital billboard is an LED screen that rotates several advertisers through one structure, usually in eight-to-ten-second slots inside a sixty-to-ninety-second loop. You buy a share of that rotation rather than the face itself, and that single difference drives what the campaign costs, how fast it launches, and how it gets measured.
Read the article
Programmatic Ads: How Automated DOOH Buying Actually Works
Programmatic ads are digital out-of-home inventory bought and sold through software — real-time bidding or automated deals — instead of a person negotiating each screen by hand. For a media planner, that means audience and location criteria set the buy, not a named board, and a campaign can launch or adjust in days rather than weeks.
Read the articleSee our work
Contact
Let's build something worthy of your work.
Tell us your markets, timing, and ambition. We'll design a premium out-of-home campaign that performs at city scale.
Plan A CampaignFrequently Asked Questions
Answers for fast campaign planning.
Quick answers to the questions brands ask most. For the full library, visit the FAQ page.
View All FAQsOur reach includes billboards, wallscapes, bus and transit advertising, subway ads, street kiosks, wild postings, taxi tops, digital billboards, digital shelters, airport displays, mall displays, double decker buses, wheat-paste, and window displays.
Yes. Alongside static formats we offer digital billboards and digital shelters for dynamic creative, and our team also supports social and influencer campaigns.
We work with you to make sure your message and visuals are suited to each format so they read clearly in the real world. Share what you have and our team will help guide the rest.
Because of our significant annual buying volume, we have strong relationships and purchasing power with vendors of every size, which earns preferential rates and more cost effective solutions for clients.